Monthly Archives: November 2013

Three Marketing Keywords Tutors Need to Succeed

To successfully market your tutoring or teaching services you need three things. Before I tell you what they are, I want you to take a moment and think about why marketing is difficult. Almost every self-employed teacher or tutor I’ve

Posted in Marketing

Sell something today. You deserve it.

If the biggest barrier between you and a (much) more successful business and a (much) bigger paycheck is the minor discomfort of telling someone about your services, shouldn’t you take that chance? Today’s goal: Get just 1 person to say

Posted in Marketing

The Puzzling Nature of Business

My wife and I just finished assembling a 1500 piece, black-and-white puzzle. Simultaneously frustrating and rewarding, the parallels to business are remarkable. Here is what I discovered: 1. Some pieces take a few seconds; other pieces can take a really,

Posted in Operating Your Business

How can I get my students to pay me on time?

All self-employed teachers like to get paid. So, what can you do to make sure that your students pay on time and how do you handle a student who has not paid his bill? We have found that the easiest

Posted in Operating Your Business

5 Websites That Will Help You Grow Your Tutoring Business

These 5 Websites have helped us grow our business. I have no affiliation with any of these companies, but they make excellent products that I have used for at least a year. I have used some of these services for

Posted in Technology

When to quit…

Have you heard this joke? Jesus walks into a bar. Bartender asks, “What can I get ya?” Jesus says, “Just water,” then winks and walks away. If only we, the self-employed teachers of the world, had the ability to turn

Posted in Operating Your Business

Be unproductive to be more productive

Preserve one day a week when you do not work. No email. No business-related social media. No planning. No accounting. Nothing. Get out of the house and do something else. Anything else. Or stay in and watch a few movies.

Posted in Operating Your Business

3 Ways to Get More Out Of a Conference Than You Paid to Get In

Conferences are expensive. How can you make the most of your time and investment? I recently attended the 2013 CATESOL (California Teachers of English to Speakers of Other Languages) conference in San Diego. Total cost to attend, including admission for

Posted in Marketing