I recently watched a video of the new flying car from a startup called Kitty Hawk, and it got me thinking. So much of the business news in Silicon Valley comes from tech companies that it is easy to forget…
Blog Archives
How to Market Your Tutoring Website – Part 1
Many teachers and tutors seem to expect instant traffic to their websites. If I can just get my website online, the thinking goes, that will be enough. This is simply not the case. It can take months or even years…
Posted in Marketing
Three Marketing Keywords Tutors Need to Succeed
To successfully market your tutoring or teaching services you need three things. Before I tell you what they are, I want you to take a moment and think about why marketing is difficult. Almost every self-employed teacher or tutor I’ve…
Posted in Marketing
Sell something today. You deserve it.
If the biggest barrier between you and a (much) more successful business and a (much) bigger paycheck is the minor discomfort of telling someone about your services, shouldn’t you take that chance? Today’s goal: Get just 1 person to say…
Posted in Marketing
3 Ways to Get More Out Of a Conference Than You Paid to Get In
Conferences are expensive. How can you make the most of your time and investment? I recently attended the 2013 CATESOL (California Teachers of English to Speakers of Other Languages) conference in San Diego. Total cost to attend, including admission for…
Posted in Marketing
People Matter
I am reminded daily that success in business — as in life — hinges on relationships with people. If you can connect to the right people and nurture those connections, you can find success. This is true whether you are…
Posted in Marketing
How to Find Students
The secret to making money teaching for yourself is to have lots of students to teach. Everyone knows that. What most people don’t know is how to find those students. Almost every teacher I meet who is interested in teaching…
Turn Your Service Into a Product
Students want to know what they are buying and what they will get for their money. If you tell them that you charge $25/hour, they will understand what they must pay you but nothing else. How many hours will they…
