Blog Archives

How to Market Your Tutoring Website – Part 1

Many teachers and tutors seem to expect instant traffic to their websites. If I can just get my website online, the thinking goes, that will be enough. This is simply not the case. It can take months or even years

Posted in Marketing

Three Marketing Keywords Tutors Need to Succeed

To successfully market your tutoring or teaching services you need three things. Before I tell you what they are, I want you to take a moment and think about why marketing is difficult. Almost every self-employed teacher or tutor I’ve

Posted in Marketing

Sell something today. You deserve it.

If the biggest barrier between you and a (much) more successful business and a (much) bigger paycheck is the minor discomfort of telling someone about your services, shouldn’t you take that chance? Today’s goal: Get just 1 person to say

Posted in Marketing

3 Ways to Get More Out Of a Conference Than You Paid to Get In

Conferences are expensive. How can you make the most of your time and investment? I recently attended the 2013 CATESOL (California Teachers of English to Speakers of Other Languages) conference in San Diego. Total cost to attend, including admission for

Posted in Marketing

People Matter

I am reminded daily that success in business — as in life — hinges on relationships with people. If you can connect to the right people and nurture those connections, you can find success. ┬áThis is true whether you are

Posted in Marketing

How to Find Students

The secret to making money teaching for yourself is to have lots of students to teach. Everyone knows that. What most people don’t know is how to find those students. Almost every teacher I meet who is interested in teaching

Posted in Getting Started, Marketing, Sales

Turn Your Service Into a Product

Students want to know what they are buying and what they will get for their money. If you tell them that you charge $25/hour, they will understand what they must pay you but nothing else. How many hours will they

Posted in Marketing, Pricing