Yearly Archives: 2013

How to Market Your Tutoring Website – Part 1

Many teachers and tutors seem to expect instant traffic to their websites. If I can just get my website online, the thinking goes, that will be enough. This is simply not the case. It can take months or even years

Posted in Marketing

Three Marketing Keywords Tutors Need to Succeed

To successfully market your tutoring or teaching services you need three things. Before I tell you what they are, I want you to take a moment and think about why marketing is difficult. Almost every self-employed teacher or tutor I’ve

Posted in Marketing

Sell something today. You deserve it.

If the biggest barrier between you and a (much) more successful business and a (much) bigger paycheck is the minor discomfort of telling someone about your services, shouldn’t you take that chance? Today’s goal: Get just 1 person to say

Posted in Marketing

The Puzzling Nature of Business

My wife and I just finished assembling a 1500 piece, black-and-white puzzle. Simultaneously frustrating and rewarding, the parallels to business are remarkable. Here is what I discovered: 1. Some pieces take a few seconds; other pieces can take a really,

Posted in Operating Your Business

How can I get my students to pay me on time?

All self-employed teachers like to get paid. So, what can you do to make sure that your students pay on time and how do you handle a student who has not paid his bill? We have found that the easiest

Posted in Operating Your Business

5 Websites That Will Help You Grow Your Tutoring Business

These 5 Websites have helped us grow our business. I have no affiliation with any of these companies, but they make excellent products that I have used for at least a year. I have used some of these services for

Posted in Technology

When to quit…

Have you heard this joke? Jesus walks into a bar. Bartender asks, “What can I get ya?” Jesus says, “Just water,” then winks and walks away. If only we, the self-employed teachers of the world, had the ability to turn

Posted in Operating Your Business

Be unproductive to be more productive

Preserve one day a week when you do not work. No email. No business-related social media. No planning. No accounting. Nothing. Get out of the house and do something else. Anything else. Or stay in and watch a few movies.

Posted in Operating Your Business

3 Ways to Get More Out Of a Conference Than You Paid to Get In

Conferences are expensive. How can you make the most of your time and investment? I recently attended the 2013 CATESOL (California Teachers of English to Speakers of Other Languages) conference in San Diego. Total cost to attend, including admission for

Posted in Marketing

People Matter

I am reminded daily that success in business — as in life — hinges on relationships with people. If you can connect to the right people and nurture those connections, you can find success. ┬áThis is true whether you are

Posted in Marketing