Blog Archives

3 Ways to Get More Out Of a Conference Than You Paid to Get In

Conferences are expensive. How can you make the most of your time and investment? I recently attended the 2013 CATESOL (California Teachers of English to Speakers of Other Languages) conference in San Diego. Total cost to attend, including admission for

Posted in Marketing

People Matter

I am reminded daily that success in business — as in life — hinges on relationships with people. If you can connect to the right people and nurture those connections, you can find success.  This is true whether you are

Posted in Marketing

Making Decisions

I hate making decisions.  I once spent 10 minutes choosing the color of my undershirt, even though I wasn’t planning to leave the house. Sometimes it takes me a week to re-make a decision that I have already made. For me,

Posted in Operating Your Business

What will you teach?

For many people, the hardest part of becoming a self-employed teacher is choosing what to teach. A skill inventory is a good first step.  Try answering these questions to uncover your hidden talents. 1. What activities or interests are you passionate

Posted in Getting Started

Don’t Let Your Feelings Run Your Business

Don’t be your worst enemy.  Don’t let your feelings get in the way of real progress on your business. Like many things in life, our business reality and the way we “feel” about our business are often not the same

Posted in Operating Your Business

Create Systems

As you build your tutoring business, create a system for everything that matters. By creating a system, you eliminate the “brain space” needed to track the hundreds of details that keep your business running smoothly.  Good systems mean less time

Posted in Getting Started, Operating Your Business

What Do Business and Dieting Have in Common?

A friend once told me that losing weight is easy:  Make sure more (calories) are going out than coming in. Business is easy too:  Make sure more (money) is coming in than going out. Of course, understanding how to lose

Posted in Operating Your Business

Set Your Boundaries Early

When you are first starting up, you will feel that you need to do anything you can to accommodate your students’ needs. If you are not careful, you will end up with one student on Monday morning, another on Friday

Posted in Uncategorized

How to Find Students

The secret to making money teaching for yourself is to have lots of students to teach. Everyone knows that. What most people don’t know is how to find those students. Almost every teacher I meet who is interested in teaching

Posted in Getting Started, Marketing, Sales

Turn Your Service Into a Product

Students want to know what they are buying and what they will get for their money. If you tell them that you charge $25/hour, they will understand what they must pay you but nothing else. How many hours will they

Posted in Marketing, Pricing